Welcome to our work/
some of our favorite work over the years with awesome salons, brands, retailors and artists!
All photography, Art direction on shooting and brand builds by Daniel Mostyn.
(hair stylist / make up - various artists)
Brand: Natalie Anne Haircare
Client: Natalie Anne
Building Natalie Anne Haircare was an extremely dreamy affair. Working with a true international hair artist on their haircare line demands both knowledge for formulation actions and reactions, ensuring formulations kept up with a highly demanding brief and Natalie's formidable approach to hair, as well as a deep understanding of both the consumer & hairdressing markets, from branding & advertising trends to the language of love aka the packaging.
Natalie's goal was to build a new arm for her growing empire, which would allow her brand to expand far beyond her salon and shoot sets. She wanted to see the Natalie Anne Haircare line in her client’s bathrooms and see them more immersed into their own daily beauty regimes, which began in not only the chairs of her salon, but retail stockists across Australia and the US.
Build:
Brand ID
Packaging design
Product development/R&D
Fragrance development/R&D
Photography, Videography & Art Direction
In-store & in-salon merch
Market/digital advertising penetration strategy
stevie english salon campaign & competition entry
hair: stevie english team
photographer: daniel mostyn
finalist for AHFA colourist of the year entry
becc snow/alchemy salon campaign shoot & entry
hair: becc snow lead/hair team alchemy salon
photographer: daniel mostyn
finalist collection for creative team of the year AHIA 2023
Brand: 8:13 Client Urban Outfitters USA
A dope 360º project was designed & built for Urban Outfitters USA. A grooming line that blurred gender lines and the traditional approach to haircare. A simplified process of selection and a supportive at-home education video series ensured users stayed connected and on brand. Built to accompany and collaborate with partner fashion brands in Urban Outfitters.
Build:
Brand ID
Packaging design
Product development/R&D
Fragrance development/R&D
Photography, Art Direction & Hair
In-store merch
Website & Digital design
Brand build: avilo by olivia - Global (US / south America / UK / France
Avilo By Olivia was ultimately inspired by my curly followers and friends. I have spent years listening to their struggles, concerns and questions about curly hair. My mission is to create a solution for them by providing high quality products that will enhance their curls to their highest potential. I wanted to create products that I could 100% trust and recommend to all curly people.
It is not just about hair but about inspiring people to embrace their natural beauty and to chase their dreams.
Build:
Brand ID
Packaging design
Product development/R&D
Fragrance development/R&D
Photography, Art Direction & Hair
In-store merch
Website & Digital design
Stevie Vincent / hearts and hues perth/ salon campaign shoot & entry
hair: Stevie Vincent
photographer: daniel mostyn
finalist collection for AHFA WA hairdresser of the year.
byyu brand campaign shoot
hair: daniel mostyn
photographer: daniel mostyn
BIXIE salon campaign shoot.
hair: BIXIE team & founder sheree knobel
photographer: daniel mostyn
Brand: O&M Clean Colour Academy
Client: O&M
O&M Online Academy
Consulting with O&M was a joy of a journey in 2022. From building out the entire B2B online strategy, technology & websites, which led hundreds of new salon customers to the O&M brand, to shooting ad sets, managing ad agencies and collaboratively executing strategy utilising a highly complex technology stack. One of my favourite projects during my tender with O&M was building the www.cleancolouracademy.com from scratch. A massive online education platform highlighting top artists in the O&M network from Australia. During the build, I managed over 30 artists and the curriculum with over 50 education videos created by 30+ elite artists, in collaboration with the INCREDIBLE Gary Prigge, Global Education Director for O&M.
Build:
B2B website holding more than 200 products and user journey for digital savvy Pro hairdresser users
Online education platform
Artist & curriculum build and management
Acquisition technology stack
Ad campaign creation
Ad agency strategy
Photography & Videography
Market/digital advertising strategy
URBAN OUTFITTERS usa & canada campaign
hair: daniel mostyn
photographer: daniel mostyn
ASSEMBLY collab shoot
hair: lauren mccowan, stevie english and other great artists.
photographer: daniel mostyn
URBAN OUTFITTERS usa & canada campaign
hair: daniel mostyn
photographer: daniel mostyn
harrison sansom campaign shoot & entry
hair: harrison sanson
photographer: daniel mostyn
finalist collection for master cutter of the year AHIA 2023
Brand: Sheree Knobel. BIXIE Salon, Australia Client: BIXIE
Long-time close friend Sheree Knobel, Founder & Director of BIXIE Colour, Sydney Australia, was down for an experimental project. So, we developed a single product that had to both connect & cater to her team’s approach to 3 key looks and the success their guests had in achieving those looks at home with a single product. The collaboration was a huge success both in salon and online.
Build:
Brand ID
Packaging design
Product development / R&D
Fragrance development / R&D
Photography & Art Direction
In-store merch
byyu brand campaign shoot
hair: daniel mostyn
photographer: daniel mostyn
georgie bools campaign shoot & AHIA entry
hair: Georgie bowls
photographer: daniel mostyn
finalist collection for men's cutter of the year AHIA 2023
ella stewart campaign shoot & entry
hair: ella stewart
photographer: daniel mostyn
winning collection for apprentice of the year AHIA 2022
Brand: HOX Girls
Client: American Eagle Outfitters USA & Canada.
Built for American Eagle Outfitters USA & Canada. A shop-the-look, 2-step styling range program with 2-barrel custom packaging supported by a per barrel top-up system.
Build:
Brand ID
Packaging design
Product development/R&D
Fragrance development/R&D
Photography, Videography, Art Direction & Hair
In-store merch
Website & Digital design
Brand: WLS.
Client: Urban Outfitters USA.
Built for Urban Outfitters USA & Canada, a curated, non-binary line of styling products, designed to simplify & demystify the approach to hair for consumers. Supported by a robust find your texture/shop your look video education program with consumer-to-consumer follow-a-long's.
Build:
Brand ID
Packaging design
Product development/R&D
Fragrance development/R&D
Photography, Videography, Art Direction & Hair
In-store merch
Website & Digital design
