Build your own profitable Haircare Brand in 2026, faster and easier than you ever imagined.
Launch your salon’s own Haircare Brand & unlock 2 new revenue streams in 2026 — in-salon & online.
Personalised professional formulas.
Custom fragrance.
Custom packaging.
Your own campaign shoot.
A ready to scale online store.
YOUR own dream brand identity — bottled.
From concept to shelf, we build the brand that multiplies your business. Your salon already has a reputation. Now build the brand that leverages it.
A complete, done for you haircare line — identity, formulas, fragrance, packaging, campaign, website, and launch — built from the ground up for your salon.
Your clients already buy products every day.
Imagine every one of those bottles carrying your name — not a corporation’s.
In 2026, the rules change.
This is the year you stop building their brands… and start building your own.
A brand your clients believe in.
A brand they can’t get anywhere else.
A brand that grows your revenue, expands your identity, and opens an entirely new sales channel across Australia — and beyond.
➜ Create a new revenue stream for your salon
Stop relying on brands that undercut you online.
Protect your margins — not theirs.
➜ Earn 4× the profit margins on every product
Your products. Your pricing. Your profit.
Keep the 300–400% markup instead of handing it away.
➜ Grow a national online brand that reflects your identity
sell in-salon, online, Australia wide or internationally.
Let your content finally drive your sales — not someone else’s.
➜ Become the salon with its own haircare brand
Stand apart. Create loyalty.
Give clients something only your brand can offer.
Create your dream brand with us.
Only 8 brand building spots left for 2026
What you receive.
Your dream brand, built from concept to launch.
Everything you need to launch a real brand — not a generic product line.
We build your entire brand from the ground up: your identity, your products, your fragrance, your packaging, your campaign, your website, and your launch strategy — all customised for your salon, your clients, and your vision.
✔ Your luxury brand identity design
Not just a logo — a full visual world.
A custom logomark, luxury typography, colour system, and brand aesthetic crafted to reflect your salon’s DNA and elevate you into a premium brand.
This becomes the signature look clients instantly recognise as yours.
✔ Your personalised Australian made formulations
No white label shortcuts.
Choose from our professional base formulas and customise them to fit your brand, your clients, and your results.
Test up to 16 custom baselines, then select your hero 5, 7 or 9 products to take to market.
✔ Your signature fragrance blends
Fragrance built around your identity, crafted to create a unique client experience that becomes unmistakably yours.
✔ Your packaging design + physical samples
High end, retail ready packaging built to reflect your style and attract your ideal clients.
You receive physical samples to hold, test, and approve before going to production.
✔ Your brand’s own campaign shoot
Cinematic film + still photography created exclusively for your products.
This becomes your content library for social, ads, your website, and your online store.
✔ Your website + online store
A conversion first digital home for your brand, built for sales in-salon, online, Australia wide, or internationally.
Your brand. Your pricing. Your margins.
✔ Your launch plan + sales roadmap
A complete, tailored go to market plan aligned to your revenue goals, your content style, and your growth vision.
✔ Ongoing creative direction (optional)
Long term support from us to evolve your brand: new SKUs, new campaigns, and ongoing strategy beyond launch.
Only 8 brand building spots left for 2026
Testimonials
From high profile brand builds, to artist collaborators, to Australia's largest industry media company, here are some of the journeys we have taken.
David Mannah Founder & CEO: M-division, The Journal Mag, AHFA & Fame Team.
Sheree Knobel
Founder: BIXIE Salon,
Global Redken Ambassador.
Stevie English:
Founder: Stevie English Hair. product r&d: POD by ECOHEADS/EVO/O&M.
Natalie Anne
Founder: Natalie Anne Haircare,
Consultant & Speaker.
Revenue channel 1. Your salon & clients.
Your clients already trust your hands, your taste, your expertise.
Now imagine them taking home your products — something they can’t buy anywhere else.
That’s when retail stops being an add-on and becomes a real revenue stream.
If 20 of your clients buy the average haircare basket of 3 of your brands products per week, here is an example of how that could look
60 products × $60 average RRP = $3,600 per week.
That’s close to $200,000 per year — from clients you already have. No new staff. No hard selling.
Just 20 of your loyal clients buying products they already use… except now they’re yours.
The real power
You keep over 300% to 400% markup.
More profit than any other brand has ever given you — because now, the brand is yours.
And the kicker?
Your products are exclusive.
Your clients can't buy them anywhere else apart from you, your salon and online store.
Exclusivity = loyalty.
Now imagine this
Your clients want to recreate their look at home — now they can, with your line.
➜ Basin rituals → your products → sales
➜ Every finish at the chair → your products → sales
➜ “Take Home Your Look” kits → sales
➜ New clients leave with your essentials → sales
➜ Each stylist sells 1–2 items a day → sales
➜ All your salon and teams instagrams become shoppable! → sales
Small shifts. Massive return.
The real in-salon opportunity
With a $60 average unit price sale, your salon becomes a high-margin engine:
✓ 20 clients buying 3 products/week → $190k per year
✓ 40 clients buying 3 products/week → $380k per year
✓ 60 clients buying 3 products/week → $565k per year
Zero extra hours. Zero extra staff.
Why this works
Clients love supporting their salon’s own brand.
They trust you with their hair — they want what you use, they want to support you, not what big brands dump in supermarkets.
This is modern salon growth
Your shelves become a revenue engine.
Your service becomes a product ritual.
Your brand becomes something clients are proud to support.
Your salon stops building other people’s brands —
and finally builds its own.
This is how salons grow profit without burnout.
This is where the entrepreneur inside every salon owner wakes up.
Only 8 brand building spots left for 2026
Revenue channel 2. Growing your salon brand online!
Your salon sales are just the beginning. Your online brand is where small numbers turn into game changing revenue. In-salon retail gives you margin. Online sales give you scale — the kind that compounds every day. Let’s make it real.
The simple online equation,
The true online opportunity
Working with a $180 average online basket sale (3 products), your online brand & store becomes a compounding revenue engine:
✔ 10 customers/week → $90k+ per year
✔ 20 customers/week → $180k+ per year
✔ 40 customers/week → $370k+ per year
✔ 80 customers/week → $690k+ per year, you’ve built a real product company All from the brand born inside your salon.
start small and grow!
Don't aim for viral moments or fame, aim to build a truly successful online brand and business with consistent buyers, buying your brand.
Now imagine this
You already have clients who trust you. You already recommend products. You already create content. Now imagine every one of those content moments driving sales for your own line — not someone else’s. → Instagram & TikTok → sales → A client selfie → sales → Someone finds you on Google → sales → Your email flows → sales → Word of mouth → sales.
You’re no longer limited by chairs, hours, or staff. Your brand can reach national or even international sales.
This is online entrepreneurship
Your website becomes your store. Your products become your content. Your clients become your marketing. Your fragrance becomes your signature. Your brand becomes a business within your business. This is where there is no end to the growth you can create!
Only 8 brand building spots left for 2026
Our work.
Scroll through to see some of our fave build journeys in 2025.
How we build your brand using our 4 phase blueprint, developed over 10 years of building haircare brands.
Phase 1 — Strategy & brand identity
We uncover your salon’s DNA, aesthetic, and future ambitions so your brand feels unmistakably “you.”
We map your audience, your tone, your visual language, and the identity you want to be known for.
We then develop four complete brand worlds — colour systems, typography, mood, direction, story.
You choose the world that matches your future — and that becomes the foundation of your brand.
Phase 2 — Product & fragrance development
We refine your range from 18 custom base formulas built for performance, luxury, and your clientele.
Each product is personalised — texture, behaviour, performance, and usage matched to your brand vision.
You then choose from 12 signature fragrance blends designed to create emotional connection and loyalty.
The result: products your clients can’t get anywhere else — intentional, exclusive, unforgettable.
Phase 3 — Packaging & creative production
We design packaging that elevates your identity and looks premium on shelves, socials, and in clients homes.
You receive samples to feel, test, and approve, ensuring every detail matches your aesthetic.
Then we shoot your campaign: cinematic film + editorial stills crafted for ads, TikTok, Instagram, and launch.
This becomes the visual world your brand lives in — modern, aspirational, and instantly recognisable.
Phase 4 — Launch & growth systems
We build your online store and digital ecosystem — product pages, storytelling, conversion flow, checkout.
You receive sales assets, ads, content frameworks, and a marketing plan built for salon + online growth.
Automations, funnels, and sales strategy are installed so your brand sells even while you’re closed.
On launch day, you walk out with a complete business — not just products — ready to scale nationally.
Only 8 brand building spots left for 2026
Your brand & business investment.
Pricing:
For One of a Kind Custom Brand Builds.
Every brand we create is custom — strategy, identity, formulas, fragrance, packaging, creative, website, and launch. Your pricing is broken into two simple components:
-
The Brand Build Cost (fixed cost)
-
The Production Cost (variable cost based on your needs, goals and budget)
Cost one: Your complete brand build - fixed cost.
Everything required to create your full brand universe.
This cost covers your entire 4 phase brand build listed above, strategy, identity, custom formulations, fragrance development, packaging, campaign production, website, and launch system.
We tailor the build around the size of your range, your R&D needs, your packaging direction, and the complexity required. To support salon cash flow, we offer a simple monthly payment structure for the full 12-month journey.
Timeline to build your custom brand:
12 months.
Your investment:
Choose the brand build that fits your vision, budget & goals.
Option 1: 5 product build — $44,000 + gst
5 personalised formulas, luxury packaging, signature fragrances, full campaign shoot, online store.
Option 2: 7 product build — $50,000 + gst
7 personalised formulas, luxury packaging, signature fragrances, full campaign shoot, online store.
Option 3: 9 product build — $54,000 + gst
9 personalised formulas, luxury packaging, signature fragrances, full campaign shoot, online store.
Payment plans available, pay it off as we build! This is what makes building a true brand finally achievable:
Option 1: from $3,666 per month + gst over 12 months.
Option 2: from $4,166 per month + gst over 12 months.
Option 3: from $4,500 per month + gst over 12 months.
Sampling costs:
Product sampling, product validations vary depending on formulas and packaging selections. We aim to keep this between $3,000–$7,000 across the 12-month brand build.
All sampling costs are paid directly to the labs and our packaging partners, not to our agency.
Cost two: your production costs
Direct manufacturing costs for your products.
These costs are strictly between you and the manufacturer.
We manage the process on your behalf, negotiate the strongest possible margins, and ensure you receive direct invoicing from all chosen labs, manufacturers, and packaging suppliers.
This means:
✔ No agency markup
✔ Full transparency
✔ The highest margin on every product
Production cost depends on:
• The size of your range
• Packaging style
• Formula type
• Your first production volume
During your opening consult, we will map out your range and give you clear, accurate figures for your first run and your margin structure at different production quantities.
Total production costs: variable range — from $5k to $45k based your budget, range size, packaging, product type, and over all brand goals.
Our order quantity advantage: Our partner labs offer low MOQs for your custom brand, ideal for your launch and grow as you go. As low as 100 per custom products. Packaging MOQ varies depending on goal packaging type.
If you attempted this through separate agencies, labs, designers, and developers, the total would easily hit six figures. This pricing is insane for what you receive — a complete brand, built end-to-end, at a fraction of the true industry cost. For some it would equal what you spend on retail from corporate brands in a year!
This was our goal with BYYU — we found a way to make this entire build achievable through pricing and payment plans that actually work for salon owners.
Only 8 brand building spots left for 2026
DIY vs working with us to build your brand.
With over a decade experience in building haircare brands, we have made every mistake you are about to make, so you don't have to make it!
If you were to go alone through multiple suppliers, here is just a fraction of what you’ll be forced to manage:
First, you will need to locate, vet, brief, and manage all of the following specialists + for comparison we have placed their average cost for the work that would do with in your brand next to each!
-
Beauty/haircare brand identity specialists $10k-$15k+
-
Beauty packaging & graphic designers $15-$20+
-
Packaging engineers $5k
-
Product formulation chemists $25k+++
-
Fragrance Development artists $5k+
-
Brand Art director/creative director $30k+
-
Beauty photographer $7k+
-
Packaging photographer/still life $5k+
-
Beauty videographer $9k+
-
Video editor/retouching $6k+
-
Web & e-commerce specialists $10k+
-
Copywriter $5k+
-
Salon/consumer marketing specialists (priceless)
Putting All development costs aside and the cost of your time managing these agencies, to have these 3rd parties companies build your brand for you, would cost over $146,000. Compared to the byyu agency starting at $44,000.
Thats not even including having the access we give to our trusted manufacturing partners below which has taken us years to build, all trusted and vetted companies!
-
Local product manufacturers (priceless)
-
Bottle/packaging manufacturers (priceless=)
-
Filling, production management and QC management
-
Paper goods/carton suppliers
Then, once you finally find them:
→ You must negotiate every individual rate
→ You must brief every person separately
→ You must make sure 17+ timelines align
→ You must keep all specialists aligned to your brand vision
→ And you must coordinate all communication, revisions, deliveries, and deadlines
That alone is a full-time job — before your brand even begins.
This is why the byYu agency exists
Our agency was built for the dreamer, the builder, the entrepreneur who refuses to settle for white label shortcuts — but also refuses to lose years of their life trying to navigate this industry alone.
When our founder, Daniel Mostyn, built his first brand 16 years ago, he discovered the brutal truth.
Doing it yourself becomes a maze that takes years, drains your energy, and costs 4× more than it should.
He made every mistake.
He hit every wall.
He burned the time so you don’t have to.
The byYu agency exists so you can skip all of that and build your brand the right way, the first time.
Why salons choose us
By partnering with the byYu agency, you gain:
✔ A single destination for your entire brand build
✔ All specialists, all creative, all strategy — under one roof
✔ Every decision guided by experts who know beauty, haircare, and salons inside out
✔ A process designed to create global-level brands
✔ Support, clarity, and direction at every step
✔ A full educational journey (past clients call it “Brand Building University”)
This isn’t just a brand build.
This is a transformation — for your salon, your identity, your revenue, and your future.
Only 8 brand building spots left for 2026
2026 Brand build intake now open. 8 spots left to build in 2026.
Every year, we accept only a small number of salons to build full custom brands.
Not because of scarcity tactics — but because a real brand takes time, depth, and uncompromised creative focus.
2026 is already filling fast. If you want your salon to launch its own profitable, prestige haircare brand next year, this is the window.
This is the moment salons step forward:
→ To stop selling someone else’s identity
→ To own their margins
→ To build a brand clients can only buy from them
→ To finally create a product line that matches their taste and vision
If you’re feeling the pull toward your own brand, trust it.
Most salons wait too long — and end up launching years after they should have.
Your clients already believe in you.
2026 is the year you give them something to believe in even more.
Only 10 brand-build clients can be accepted for the 2026 cycle. If you want your spot, the time is now.
Book your free strategy call below
with the Founder, Daniel Mostyn. Make 2026 wild.
